![]() ![]() Not surprisingly, young people install more apps than old people, women install more apps than men, and iOS users install more apps than Android owners. OF COURSE, MOST AMERICANS HAVE MULTIPLE DEVICES And most install more.ĪPP INSTALLS PER DEVICE. The answer was astonishing: 75% of American smartphone owners download at least one app each month. The survey was mostly about why people downloaded some apps and not others, but I did toss in a throwaway question: “How many mobile apps did you install last month?” My first big clue that there was a significant problem with the data came in June 2016 when I ran a survey of 3,005 American smartphone owners. The narrative continues to this day, fueling news posts with titles like “the app boom is over” and questions such as “have we reached peak app?” I used that number in conversations and presentations. Quartz immediately reported that “most smartphone users download zero apps per month.” I tweeted that. Which means the actual number is significantly bigger.īILLION+ CLICK APP CATEGORIES, MEASURED BY TUNE DATA smartphones and tablets owned by 48 million Americans - indicate that the actual number of app installs is much higher: at least 1.5 apps per person per month.Īnd that’s just installs that TUNE sees. In fact, data from multiple sources - including hard data from 74 million U.S. Widespread reports that the average American adult downloads zero apps per month are wrong. ![]() This post was written by John Koetsier, formerly of TUNE. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This article was originally published on the TUNE blog. ![]()
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